Bear & Hare App
In the role of Technical Director at Bold Creative was resposible for the user experience flow and much of the user interface design as well as project, client and development team management for “The Bear and Hare” iOS and Android applications.
The application's supported the Christmas campaign for John Lewis 2013/14. Adding to their fantastic TV spot, we developed a fully functional interactive app featuring the story from the commercial, and other interactive games and puzzles. The app was downloaded 200,000 times in it’s first 2 weeks.
Examples
Great team. Bold Creative, as always, puts together a great team and it was a pleasure to work with some fantastic animators and illustrators. Much of the original animation was designed by some ex-Disney animators who has worked on the Lion King, but the illustrators and animators at Bold worked day and night to make those animations ready for us to use in the app development.
Awards
The Bear and Hare
British Arrows- Gold – Integrated
The Bear and Hare
Cannes – Bronze Lion
Quotes
Top 20 Christmas Apps 2013/14
This is without a doubt the cutest app of the year by far. This stop-motion animation gives you the full story behind the John Lewis Christmas advert.