Heart in the Bottle App
Bold Creative were commissioned before the release of the iPad 1 to create a pioneering app that would bring to life Oliver Jeffers’ bestselling book ‘Heart in the Bottle’ on this new digital platform. HarperCollins wanted to deepen readers engagement with this much loved story with a level of digital interaction never seen before.
Chris Johnson in the role of Technical Director at Bold Creative was responsible for the UX and UI design as well as the development of the iPad application.
We wanted to build an app which captured the original spirit and charm of the ‘Heart and the Bottle’ but would also give the reader a fresh new experience of the story. By working closely with Oliver Jeffers we created bespoke pieces of illustration, animation, interactive tasks, discoveries and surprises on every page of the app. The beautiful illustrations were a perfect foundation on which to build this interactivity, hooking the reader in and deepening their emotional involvement with the story whilst engaging and entertaining them along the way.
Examples
Working closely with the artist. Every page was in close collaboration with the artist, Oliver Jeffers. A constant process of exploration and experimentation. Always on the tightrope between creativity and technology.
The Paralax effect. As the development started before the release of the iPad 1 we were constantly innovating and coming up with what were, at the time, technological firsts in the world of tablet application development. We were breaking new ground on every page. This was made easier because of the creativily rich content and ideas of the book. Something Oliver Jeffers is famous for. Made our job much easier.
Awards
Heart in the Bottle
iPad App of the week
Quotes
All his books are a treat, and now the same beauty is interactive! The boys can't get enough of the iPad, and now they get to read and play with one of their favorite books too!!